This union is more than a design—it is an embodied philosophy. The pairing of Laam and Alif is often used in Arabic calligraphy to symbolize unity, divine connection and poetic balance which aligns with Being’s essence. The logo’s style is fluid, almost Sufi inspired – think whirling movement or gentle spiral depicting continuous journey of rebalance and self-awareness. It also evokes mystery, balance and the unseen layers of being. The amalgamation organically forms the modern simplicity of the Latin letter “b” – initial letter of “being”. Its bowl flowing like Laam, and its stem rising like Alif—quietly anchoring the brand name “BEING” into the visual language. It reflects the state of presence, of simply being in alignment with self, space, and spirit.

Laam (ل), with its embracing curvature, represents the beginning—form of mother’s womb, the inner spiral of becoming – the natural shape of the development of being. It also symbolizes flow of receiving from the universe and sharing to the other souls.

Alif (ا), the upright vertical, symbolizes origin, oneness, the source of, the creator, the whole, the presence, the divine connection, the initiation of everything and what lies beyond. In Sufi thought, it represents the beginning of creation, the breath of the divine – everything starts from Alif. It is the backbone of Being’s logo representing inner alignment, soulful architecture and sacred design. Rumi and other Sufi poets refer Alif as the silent lover, the witness and the center of “being”.

The floating dot holds multiple meanings—it shows representation of soul, the starting point of awareness, the “ذرہ” – a particle, symbolizing beginning of initial form. Dot is also the “i” in BEING.

The dash/hyphen indicates journey after life – what’s beyond infinity and our perception. The excitement of uncertainty and unknown keeps the mysterious nature alive.

Laam and Alif have very deep spiritual meaning – essence of Sema (whirling dervish dance) too – from mother’s womb to straight as Alif in grave – whatever we receive and whatever we give to the world and whatever is in between that, all is linked. Coming to infinity – returning to infinity. Everything is part of “whole”. “Being” is reflecting that concept. It is the symbol of all creations.